“The Shield are emerging leaders of a new generation in the spors entertainment industry” -Michael Cole
I have not heard the WWE (WWF) mention “new generation” or “next generation” of talent for a very long time. At least, not with the kind of emphasis they gave such a statement as they did at last week’s Extreme Rules.
The last time there was specific intent with words like that was the Attitude Era, as far as I remember. At the time, as I’m sure most of you know, WCW had poached a lot of developed talent from Vince. As a result, episodes of Raw would feature matches with new/future stars like Edge, Christian, Gangrel, The Hardy Boyz, etc. Jim Ross would always make a point to say, “these are fresh, new superstars representing the new blood in wrestling; you wont see any dinosaurs rumbling around a WWF ring,” or something like this, the latter part of the quote of course referring to aged wrestlers like Hogan, Flair, The Outsiders, etc.
For the past few years, people have continued to clamor for a “return” to the Attitude Era. Maybe what is more important to have happen is a return to the mindset of progression and change. Finances forced Vince McMahon’s hand 15 years ago, but I wonder what is encouraging change now? Plenty of the regular performers on Raw now are people we weren’t entirely familiar with 4 years ago, and a good portion of them less than two years ago.
Not only are we seeing such a progression and change in the faces on our screens and in the ring, but the other entirely important element of this change is that the wrestlers are fucking good. These guys put on incredibly entertaining matches. Even just this week on NXT, El Generico debuted and fought not only Yoshi Tatsu in a short match, but then challenged Antonio Cesaro and won. Both men are completely new faces, but it really did feel important when Generico, under his new ring name Sami Zayn, defeated Cesaro, formerly (as of 2.5 years ago) Claudio Castagnoli.
Both of these men have incredible backgrounds, and are only scratching the surface of their WWE careers. Performers such as Daniel Bryan, Dolph Ziggler, Seth Rollins, and Dean Ambrose are doing an amazing job leading people like Fandango, Big E. Langston, and even performers like AJ Lee and Kaitlyn, who I believe will also get a chance to break out with their very-gradually building storyline.






